“Tie Dye – The Forrest Gump of Fashion” Campaign
Bekl are pleased to announce that on 15th April 2015, we will be launching our 2nd tie dye summer collection for men and women! The t-shirts will be dyed by our team here in Derbyshire so each and every one is unique. We are looking forward to introducing the designs to you in the coming weeks, as well as displaying our packaging and unique style! The second generation t-shirts will be a lot more contemporary in style, with the aim being to shun the traditional view of tie dye, and bring it kicking and screaming into the 21st century.
Our campaign is simple. Tie dye is a technique that has been around, in some forms, since 810AD, meaning it’s been a dying technique prominent at many different historical events – like Forrest Gump! The campaign is designed to be quirky and fun and raise awareness of the technique loved my many. It’s older than you think!